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VisionCore, a technological consulting group, approached MBI for help in revamping a pre-existing Web site. Their stated goals were to modernize the site and make it visually and thematically apparent that this was a technological company. To solve this, MBI decided to incorporate Flash programming, as well as develop a stronger brand identity that would communicate the technical prowess of the company. VisionCore had independently developed the slogan, "Technology made clear" but had not yet created any visual branding to accompany it. In addition to overhauling the Web site's look and feel, and introducing Flash to the online presentation, MBI created a graphical emblem to accentuate the "Technology made clear" slogan and strengthen the company's brand positioning. We also developed collateral material such as print brochures and electronic PDF brochures to support the company's marketing efforts and tie everything together into a unified online/offline campaign. |
